According to sources, Hip Hop superstar Sean ‘Diddy’ Combs is planning to surprise many New Year’s Eve revelers in New York this year.
Diddy and Ciroc Ultra Premium Vodka have made an unprecedented offer to the City of New York. They plan to $1 million to a charity on behalf of the city in exchange for a New Year’s Eve ball takeover.
Ciroc (who struck a deal with Diddy who is branding the vodka) has already secured an enormous presence in Times Square this holiday season with billboards.
But now Diddy and Ciroc want to change the historic crystal ball to reflect its iconic blue sphere.
“As the ‘Official Vodka of New Year’s Eve,’ it’s only fitting that we take over New York, the most iconic New Year’s city in the world. I’m going to give every adult in America a taste of what it’s like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year.”
Ciroc Vodka Commercial below: