Posted in Ad Campaign, AD XPRESS, Alicia Keys, Buy Life, Jaden Smith, Jay Sean, Katie Holmes, Keep A Child Alive, Kim Kardashian, Serena Williams, Swizz Beats, Swizz Beatz, Usher, Willow Smith

AD Xpress: Buy Life Campaign


Alicia Keys is not only a singer, she is also a new mommy, and an HIV/AIDS Activist. She is well known for her charity work, such as her Keep A Child Alive organization, which is dedicated to providing assistance and support to children and those who are infected by HIV/AIDS in Africa, as well as India.

The Buy Life Campaign is about buying life to give life to millions of people affected by HIV/AIDS in Africa and India. The charity provides medicine, food and shelter needed to fight the disease.

Alicia Keys signed on her husband Swizz Beatz as well as a few of her fellow friends like Kim Kardashian, Ryan Seacrest, Usher, Katie Holmes, Jay Sean, Jaden & Willow Smith, Serena Williams and many many more, to support the “Buy Life” campaign.

As stated on their website:

“It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.

There is a profound difference between living and life. Living may extend time for another day. But life is far more than sleeping and waking. Life is more than merely existing. And, although it would be easier, life cannot be bought in a pill.That is why Keep A Child Alive buys more than just the pills needed to fight HIV/AIDS in Africa and India. It buys the essential nutrition, shelter, support and education to help ensure those pills are taken properly and effectively. It buys the things we all take for granted, but that make all the difference. A bed. A roof. A ride. A book. A smile. KCA offers children, their families and entire communities a shoulder to lean on and a heart that beats for them. Because KCA believes we can do something far bigger and better than buy the ability to live. We can buy the dignity that is life. We can buy compassion. Buy love. Buy the cure. Buy life. Because the more you buy, the more you save. KEEP A CHILD ALIVE.”

Check out the photos of those who are involved with the Buy Life Campaign:

This slideshow requires JavaScript.

The shirts that these celebrities are rocking aren’t just a message or fashion. They might look simple, but as you can see, they all have scannable barcodes. These shirts serve an even bigger purpose, because they’re scannable, by purchasing a “Buy Life” tee, you can become a walking charity box with your own, scannable BUY LIFE American Apparel Unisex T-Shirt. This shirt can be scanned using the Stickybits or Wimo app and will allow yourself and others to donate to the Keep A Child Alive foundation (Note: If you own a smart phone, you can order one via your phone), by simply scanning the t-shirt with your smart phone (Blackberry, iPhone, etc.).

The following is written on the back: “This Shirt Fights AIDS – Scan the barcode or Text ‘BUYLIFE’ to 90999 to Join the Fight.”

“It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.

Whenever you see a “BUY LIFE” bar code, simply scan it using Stickybits or WiMO and instantly make the purchase of a lifetime.

You can also purchase a fully scannable “BUY LIFE” t-shirt and invite others to buy life wherever you go. This shirt not only looks good, but every scan does the world good.”

You can also purchase a tote bag…

Rock this Buy Life tote bag that can also be scanned with the Stickybits or Wimo app which will also allow people to give to Keep a Child Alive.

Buy Life Tote Bag

Check out the details and how to participate in the initiative by visiting the BUY LIFE website at BuyLife.org.

Please donate!

Buy Life. The More You Buy, The More You Save

“The more you buy the more you save…”

Keep a Child Alive
Image via Wikipedia
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s