Posted in Ad Campaign, AD XPRESS, Alicia Keys, Buy Life, Jaden Smith, Jay Sean, Katie Holmes, Keep A Child Alive, Kim Kardashian, Serena Williams, Swizz Beats, Swizz Beatz, Usher, Willow Smith

AD Xpress: Buy Life Campaign

Alicia Keys is not only a singer, she is also a new mommy, and an HIV/AIDS Activist. She is well known for her charity work, such as her Keep A Child Alive organization, which is dedicated to providing assistance and support to children and those who are infected by HIV/AIDS in Africa, as well as India.

The Buy Life Campaign is about buying life to give life to millions of people affected by HIV/AIDS in Africa and India. The charity provides medicine, food and shelter needed to fight the disease.

Alicia Keys signed on her husband Swizz Beatz as well as a few of her fellow friends like Kim Kardashian, Ryan Seacrest, Usher, Katie Holmes, Jay Sean, Jaden & Willow Smith, Serena Williams and many many more, to support the “Buy Life” campaign.

As stated on their website:

“It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.

There is a profound difference between living and life. Living may extend time for another day. But life is far more than sleeping and waking. Life is more than merely existing. And, although it would be easier, life cannot be bought in a pill.That is why Keep A Child Alive buys more than just the pills needed to fight HIV/AIDS in Africa and India. It buys the essential nutrition, shelter, support and education to help ensure those pills are taken properly and effectively. It buys the things we all take for granted, but that make all the difference. A bed. A roof. A ride. A book. A smile. KCA offers children, their families and entire communities a shoulder to lean on and a heart that beats for them. Because KCA believes we can do something far bigger and better than buy the ability to live. We can buy the dignity that is life. We can buy compassion. Buy love. Buy the cure. Buy life. Because the more you buy, the more you save. KEEP A CHILD ALIVE.”

Check out the photos of those who are involved with the Buy Life Campaign:

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The shirts that these celebrities are rocking aren’t just a message or fashion. They might look simple, but as you can see, they all have scannable barcodes. These shirts serve an even bigger purpose, because they’re scannable, by purchasing a “Buy Life” tee, you can become a walking charity box with your own, scannable BUY LIFE American Apparel Unisex T-Shirt. This shirt can be scanned using the Stickybits or Wimo app and will allow yourself and others to donate to the Keep A Child Alive foundation (Note: If you own a smart phone, you can order one via your phone), by simply scanning the t-shirt with your smart phone (Blackberry, iPhone, etc.).

The following is written on the back: “This Shirt Fights AIDS – Scan the barcode or Text ‘BUYLIFE’ to 90999 to Join the Fight.”

“It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.

Whenever you see a “BUY LIFE” bar code, simply scan it using Stickybits or WiMO and instantly make the purchase of a lifetime.

You can also purchase a fully scannable “BUY LIFE” t-shirt and invite others to buy life wherever you go. This shirt not only looks good, but every scan does the world good.”

You can also purchase a tote bag…

Rock this Buy Life tote bag that can also be scanned with the Stickybits or Wimo app which will also allow people to give to Keep a Child Alive.

Buy Life Tote Bag

Check out the details and how to participate in the initiative by visiting the BUY LIFE website at BuyLife.org.

Please donate!

Buy Life. The More You Buy, The More You Save

“The more you buy the more you save…”

Keep a Child Alive
Image via Wikipedia
Posted in 'Doritos Late Night', Ad Campaign, AD XPRESS, “Who’s That Chick?”, Doritos, Rihanna, Youtube

AD XPRESS: Rihanna for ‘Doritos Late Night’

If you haven’t read or heard then that infectious song and video that leaked last week of Rihanna entitled “Who’s That Chick?,” it is actually a part of Rihanna’s Doritos endorsement deal, ‘Doritos Late Night. The promotional campaign is about to kick off:

“You may have seen the leaked Rihanna music video for “Who’s That Chick?”. But that’s just the beginning. You’ve never seen an online music experience like this. Check out doritoslatenight.com to see the trailer for the full experience that launches on 10/15/10.”

“Who’s That Chick?” already has 50+ plays since it leaked. It’s funky and very upbeat. 

Watch Rihanna’s Doritos “Who’s That Chick?” Trailer below…


Posted in Ad Campaign, AD XPRESS, Advertisement, Chanel, fashion, Fashion Advertisement, Karl Lagerfeld, Lily Allen, photography, photos, Photoshoot

AD XPRESS: Lily Allen For Chanel By Karl Lagerfeld

Quite unexpected it turns out that singer Lily Allen is the new face of Chanel. She was shot by none other than Karl Lagerfeld for their new campaign and brings a more playful factor to the classic French couture brand. The ad features an exceptional assortment of Chanel accessories from Fall/Winter 2009/2010 collection – “Coco Cocoon”.

For now only a couple of images of the Lily Allen for Chanel campaign have surfaced, but look out for more as we get closer to Fall.

CLICK THROUGH TO SEE MORE IMAGES OF LILY ALLEN FOR CHANEL BY KARL LAGERFELD.

 

Source: highsnobiety/Chanel

“What do you think?”

Posted in Ad Campaign, AD XPRESS, Gisele Bundchen, London Fog, photography, photos, Photoshoot, Tom Brady, Youtube

AD Xpress: Gisele Bündchen For London Fog

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She may have strutted her baby bump down a Brazilian runway just a little over a month ago, but when it comes to her latest ad campaign, Gisele Bündchen’s bump is no where in sight. The supermodel, who is expecting her first baby with husband Tom Brady, shows off her famous body in just a barely-belted, classic London Fog trench coat for the brand’s fall ad campaign. But don’t expect to see a dramatic reveal of the supermodel’s swelling tummy. “Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life,” Dari Marder Chief Marketing Officer, London Fog revealed in a press release. “Nobody is sexier or more beautiful than Gisele Bündchen in nothing but a London Fog trench coat, even with her visible baby bump,” adds Marder. Make that barely-visible. Gisele’s London Fog ads will debut in October fashion, lifestyle and entertainment magazines as well as on billboards and online.

More Photos Below

 

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Here’s a video of the photoshoot.

Source: People/giselefan.org

What do you think of Gisele Bündchen’s London Fog ads?”

Posted in Ad Campaign, AD XPRESS, Cause/Foundations, Golden Brooks, HIV/AIDS, Until There's A Cure

AD Xpress: Golden Brooks HIV/AIDS Ad “Until There’s A Cure”

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To help find a cure for AIDS, please visit Until There’s A Cure and purchase the bracelet.

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“May God bless you for doing so. I support this ad, lets help find a cure.”

Posted in Ad Campaign, AD XPRESS, Got Milk Ad, Usher

Ad Xpress: Usher Got Milk Ad

Usher is back on the market, and looking good on his “Got Milk” ad.

AceShowbiz, says Usher manages to draw more attention as he is featured on the new advertising campaign of “Got Milk?”. The ad, which sees him donning a milk mustache in what looks like a recording studio, was shot in Las Vegas and coincided with the occasion during when he was recording his new album.

Usher says:“You’ve got to do things like win Oscars and Grammys ….. but you’re nothing if you don’t have a milk ad! I pour my heart into music. How do I stay in tune? With milk. The protein and nutrients in low fat milk help me build muscle and stay fit. So eat right, exercise and grab a glass of ice-cold milk. Now that’s chill.”

“Your thoughts on his ad?”

Posted in Ad Campaign, AD XPRESS, Beyonce, Dereon, House of Dereon, Tina Knowles, Youtube

AD XPRESS: DEREON SPRING/SUMMER ‘09 AD CAMPAIGN TRAILER

While in Bermuda last October to perform at the Bermuda Music Festival, Beyonce’ took advatage of her stay and decided to shoot the upcoming ad campaigns for the House of Dereon and Dereon labels, both of which were created by herself and her mother Tina Knowles.

[Source: YouTube]

Kiss Kiss,
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Posted in AD XPRESS, Armani, David Beckham, fashion, Fashion News, Marcus Piggott, Mert Alas, Oh Snap! Photographer, Victoria Beckham, W Magazine

Ad Xpress: Victoria Beckham for Armani Underwear S/S ’09

Victoria Beckham for Armani Underwear S/S ’09 Ad Campaign. Shots were taken by the fashion photographer duo Mert Alas and Marcus Piggott, who also shot last year’s spread of W Magazine, where Victoria posed along with her husband, David Beckham.


source: Daily Mail