Here goes the most anticipated remaining track, to Kanye West‘s “G.O.O.D. Fridays”, called “All Of The Lights” off of his upcoming album, ‘My Beautiful Dark Twisted Fantasy’ which is just a few weeks away from being released on November 22nd. YAY!!!
The song is created with the triumphant feel of the multiple horns, the melody, and the production. The song features the likes of, John Legend, The-Dream, Ryan Leslie, Tony Williams, Charlie Wilson, La Roux’s Elly Jackson, Alicia Keys, Fergie, Kid Cudi, Rihanna, and the legendary Elton John. West does all the verses and the guest stars are scattered throughout hooks and bridges. Kanye uses a combination of rapping, singing, repetition, and memorable lines. If that doesn’t keep you entertained enough, then the bridges sure will.
From the fellas to the female’s “we’re going all the way this time” breakdown, which is sick from beginning to end. The song is DOPE from start to finish. Kanye not only did his thing personally, but made it all work with the talent involved by creating such a unique sound from one to the next. Nothin’ but thumbs up for Kanye West, he definitely knows how to create some good tunes. The single is getting tons of buzz around the net, and is quite epic, so be sure to check it out below.
Download & Listen to the after the jump….Enjoy it, it’s DOPE!!
Alicia Keys is not only a singer, she is also a new mommy, and an HIV/AIDS Activist. She is well known for her charity work, such as her Keep A Child Alive organization, which is dedicated to providing assistance and support to children and those who are infected by HIV/AIDS in Africa, as well as India.
The Buy Life Campaign is about buying life to give life to millions of people affected by HIV/AIDS in Africa and India. The charity provides medicine, food and shelter needed to fight the disease.
Alicia Keys signed on her husband Swizz Beatz as well as a few of her fellow friends like Kim Kardashian, Ryan Seacrest, Usher, Katie Holmes, Jay Sean, Jaden & Willow Smith, Serena Williams and many many more, to support the “Buy Life” campaign.
As stated on their website:
“It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.
There is a profound difference between living and life. Living may extend time for another day. But life is far more than sleeping and waking. Life is more than merely existing. And, although it would be easier, life cannot be bought in a pill.That is why Keep A Child Alive buys more than just the pills needed to fight HIV/AIDS in Africa and India. It buys the essential nutrition, shelter, support and education to help ensure those pills are taken properly and effectively. It buys the things we all take for granted, but that make all the difference. A bed. A roof. A ride. A book. A smile. KCA offers children, their families and entire communities a shoulder to lean on and a heart that beats for them. Because KCA believes we can do something far bigger and better than buy the ability to live. We can buy the dignity that is life. We can buy compassion. Buy love. Buy the cure. Buy life. Because the more you buy, the more you save. KEEP A CHILD ALIVE.”
Check out the photos of those who are involved with the Buy Life Campaign:
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The shirts that these celebrities are rocking aren’t just a message or fashion. They might look simple, but as you can see, they all have scannable barcodes. These shirts serve an even bigger purpose, because they’re scannable, by purchasing a “Buy Life” tee, you can become a walking charity box with your own, scannable BUY LIFE American Apparel Unisex T-Shirt. This shirt can be scanned using the Stickybits or Wimo app and will allow yourself and others to donate to the Keep A Child Alive foundation (Note: If you own a smart phone, you can order one via your phone), by simply scanning the t-shirt with your smart phone (Blackberry, iPhone, etc.).
The following is written on the back: “This Shirt Fights AIDS – Scan the barcode or Text ‘BUYLIFE’ to 90999 to Join the Fight.”
“It’s the one purchase nobody can live without. It’s Life. When you buy life, you give life to millions of people affected by HIV/AIDS in Africa and India by providing the medicine, food and shelter needed to fight this awful disease.
Whenever you see a “BUY LIFE” bar code, simply scan it using Stickybits or WiMO and instantly make the purchase of a lifetime.
You can also purchase a fully scannable “BUY LIFE” t-shirt and invite others to buy life wherever you go. This shirt not only looks good, but every scan does the world good.”
You can also purchase a tote bag…
Rock this Buy Life tote bag that can also be scanned with the Stickybits or Wimo app which will also allow people to give to Keep a Child Alive.
Check out the details and how to participate in the initiative by visiting the BUY LIFE website at BuyLife.org.
Rihanna will be the opening act for this year’s American Music Awards, according to Rap-Up.com and Universal Music.
Rihanna has been nominated for “Favorite Soul/R&B Female Artist” along with Alicia Keys and Sade.
Also announced to perform are; Usher, P!nk, and Bon Jovi.
The 38th annual AMAs will air live on Sunday, November 21st, at 8 p.m. on ABC, which will be 5 days before her most anticipating album release for ‘LOUD’.
Rihanna is pre-nominated in three category for Favorite Female Artist , Favorite Song (“Love The Way You Lie“) & Favorite Pop Artist .
Cast your votes for Rihanna now! Vote HERE for Favorite Female Artist Vote HERE for Favorite Song Vote HERE for Favorite Pop Artist
Rihanna’s Doritos Commercial Details
Rihanna’s Doritos commercial was supposed to come out on October 15, but it actually got released yesterday (Tuesday, October 19).
According to AccessHollywood.com & JustJared.com;
AccessHollywood.com: It may look like a music video for “Who’s That Chick?”, but Rihanna’s new video is what’s known as an augmented reality music experience where online viewers can choose between Rihanna’s bright and colorful light side or her sexy and sassy dark side. So how is Doritos making it happen? The only way to experience Rihanna and David Guetta’s “Who’s That Chick?” track and videos is through DoritosLateNight.com beginning on Oct. 19.
According to JustJared.com: Rihanna has a new Doritos commercial coming out later this month.
“There’s this new pop-up video technology called augmented reality. There will be a barcode on the Doritos chip bags, you go home and hold it up to your computer and a video will pop up. We shot the exact video twice – one in day, one in night. So the night version has everything different — it has everything is in the day version, it’s just black and gray. It’s darker and grittier. You’ll be able to click at any time and make it night and the same shot will show up just in the night version. It’s cool.”
When asked which version is more her now, Rihanna responded, “More of the day version. Only because I’ve started to incorporate a lot of different colors into my wardrobe now. I’m loving that direction. Right now, it feels good and right. It was a cool concept too because it was kind of one side of me and now, it’s evolving into the new colorful stuff that we’ve been doing.”
As for her favorite Doritos flavor, Rihanna loves Spicy Nacho. “I just like spicy chips; So of course that would be my favorite one… One of my make-up artists [Mylah Morales] and I carry around chili all the town. It’s sickening. I eat everything with red pepper.”
Check out the video for Rihanna’s “Who’s That Chick” Behind The Scenes
More Doritos Late Night Promotional Photos below….
Rihanna & Eminem- “Love The Way You Lie, Part 2”
Rihanna and is currently working with Eminem again, after their recent success of their single “Love the Way You Lie” – with the pair reportedly planning a sequel track.
She explained: “Eminem is a genius. He’s one of the cleverest poets around right now. His lyrics are unique. He tells a story, but in a very interesting way. I’d love to collaborate with him again. Actually, we’ve already been talking about it.”
The Alex Da Kid-produced song will appear on Rihannas’s forthcoming album ‘LOUD’, which drops in stores November 16th.
In the song “Love The Way You Lie (Part 2)“, Rihanna sings,
“Even angels have their wing cut schemes, and you take that to new extremes, but you will always be my hero, even though you lost your mind.”
No Collabo for Rihanna & Lady Gaga on ‘Loud’
The pop star Lady Gaga will not be featured on Rihanna‘s new album ‘Loud‘ despite the rumors which have been circulating for most of this week.
However, a spokesperson for Rihanna has branded the artwork a fake and told entertainment blog JustJared.com that the Umbrella songstress has not teamed up with Lady Gaga.
If the two pop heavyweights have collaborated, recent comments from Rihanna may have damaged their working relationship.
The Bajan beauty slammed Lady Gaga’s out-there sense of style, saying it is ‘boring’.
“A lot of people dress like Lady Gaga now. I’ve just stepped off into a whole new look and style,’ she said, adding: ‘The whole shoulder pad thing and the architectural look is so sharp-edged and tough. I’m over that.”
“I like floral prints now, which I never liked. Trends are boring,” she continued.
Rihanna is also rumored to be working on a duet with another pop superstar, Katy Perry.
‘I love Katy’s music! That’s why I wanna make a duet with her. We’re already working on it,’ she said earlier this month.
Her comments came after she slammed Katy and Lady Gaga’s music for being ‘generic’ during an interview with BBC Radio 1.
Check out the video below….
However, she later backtracked, saying she meant to criticize the producers who give all female artists the same type of songs.
Rihanna Wants To Work With Cheryl Cole
A source told The Sun newspaper:
“Rihanna is desperate to work with Cheryl. She fell in love with Cheryl’s single “Parachute”, from her debut solo album ‘3 Words’. She listens to it in her car the whole time.
“Rihanna really wants to record a track with Cheryl – and already has one in mind that she’s convinced she will love.”
The 22-year-old Barbadian also admitted she is in awe of Cheryl, who she thinks is “the most beautiful woman she’s ever seen“.
She said: “She is awesome, I think she is the most beautiful woman I have ever seen. Like, how do you have a face like that, with hair like that and dimples, and a body like that, that’s proportioned like that. And you have a successful career, something about that is not right!”
Below is a list of her possible upcoming appearances so far.
CONFIRMED APPEARANCES:
Oct — | Doritos Campaign Kick Off
Oct 26 | Rihanna’s book release
Oct 27 | Book signing in NYC
Oct 30 | Saturday Night Live
Nov 16 | LOUD release (album)
Nov 17 | GMA Fall Concert Series
Nov 21 | American Music Awards – Intro performance
POSSIBLE APPEARANCES:
Nov 2 | Good Morning America
Nov 2 | The Late Show With David Letterman
Nov 4 | The Ellen DeGeneres Show
Nov 5 | Jimmy Kimmel Live!
Nov 15 |BET 106&Park
Dec 10 | Z10 Jingle Ball
— — | The View
UPCOMING MAGAZINES:
December 2010 – Marie Claire (UK)
Q Magazine (UK)
LAST GIRL ON EARTH TOUR – AUSTRALIA:
Feb 25, 2011 | Brisbane
Feb 28, 2011 | Newcastle
Mar 4, 2011 | Sydney
Mar 7, 2011 | Melbourne
Mar 8, 2011 | Melbourne
Mar 10, 2011 | Adelaide
Mar 12, 2011 | Perth
Source: The Sun Newspaper, Ultimate-Rihanna, JustJared.com, AccessHollywood.com, Rihanna-Daily.com
Alica Keys and Swizz Beatz are the proud parents of a brand new baby boy.
Keys and husband Beatz (real name: Kaseem Dean) “joyfully welcomed their first child, a son named, Egypt Daoud Dean on Thursday, Oct. 14 in New York City,” said a rep, speaking to People magazine.
Keys and Beatz were recently married a few months ago (Saturday, July 31st), in a private ceremony on the Mediterranean coast in July.
The child is the first for Keys, and the fourth for Beatz. Swizz took it to his fans via Twitter on Thursday evening, and gave thanks for his family, by saying, “I’m so thankful for everything I been blessed with in my life.”
Congrats to the happy couple!
See more Alicia Keys and Swizz Beatz pictures below…
Kanye West announced the official album title on Tuesday morning (October 5) via his Twitter. The name has been floating around for some time in various rumor reports and blog postings, but in the shorter iteration of ‘Dark Twisted Fantasy’.
“The first song on the album is called “Dark Fantasy” produced by the RZA, co-produced by me and No I.D.” West added. “I ain’t letting no leaks have any [effect] on my song choices… “All of the Lights” is the next single, but wait till y’all hear the final!”
On Monday, West also confirmed the album’s release date, November 22. The project will arrive a day before Nicki Minaj‘s debut, ‘Pink Friday,’ and a number of other albums getting a jumpstart on the holiday shopping season.
The first two singles from ‘My Beautiful Dark Twisted Fantasy’ have already been released, “Power” and “Runaway,” featuring Pusha T.
Another track scheduled to appear on the project, “Lost in the World,” leaked online last week, leading West to announce he was canceling his weekly free “G.O.O.D. Fridays” music offering. But by Friday night, he recanted and delivered the sartorial “Christian Dior Denim Flow,” featuring John Legend, Kid Cudi, Pusha T, Lloyd Banks and Ryan Leslie.
On Tuesday, West also assured fans of the G.O.O.D offerings that some of those songs would be included on the album too.
In other news….
Kanye West’s ‘Runaway’ London Screening Was A ‘Mad Event’
After showing ‘surreal’ film, West stuck around for two hours of Q&A, MTV UK reporter says. Kanye West invited a very select group of about 100 journalists and bloggers to the Wednesday-night London screening of his 35-minute art film for the song “Runaway.” Among them was MTV UK reporter Tom Thorogood, who got on the phone on Thursday morning (October 7) to talk about the typically over-the-top audience with the Louis Vuitton Don.
“It was a mad event,” Thorogood said of the screening, which included a rambling two-hour Q&A session during which West took any and all questions about the film and his upcoming albums. “Halfway through, an American guy from his label asked for one last question and just as the person asked it, Kanye said, ‘Why is this the last question?’ and said he was happy to talk as long as people wanted him to.”
Thorogood said there are perhaps only two dozen words spoken in the “ambitious … great looking” 35-minute art movie, whose narrative he described as “very loose and abstract.” If anything, he suspected it could be chopped up into five separate mind-bending music videos, though it only uses heavily altered snippets of West‘s music that are quite different from the versions of such songs as “Monster,” “Runaway” and the Bon Iver-sampling “Lost in the World” that fans have heard so far.
“It opens with shots of Kanye in a sports car and slow motion shots of deer and then you see a huge explosion and you see he’s crashed into the Phoenix,” said Thorogood of the other star of the film, model Selita Ebanks, who plays the Phoenix and who has been seen on ‘Ye’s arm at events lately. “He picks her up in his arms and walks away from the car which explodes behind him.” The title of the film then flashes on the screen and the first voice you hear is a snippet of Nicki Minaj‘s English-accented rhyme from “Monster.”
In another scene, Thorogood said you hear a brief bit of “Power,” which Kanye taps out on the same kind of MPC drum machine he played on both the VMAs and on “Saturday Night Live.” The three- to four-minute bit features Ebanks silently dancing around West as the song plays. “It was quite clear that [the movie is about] what he said about this before being about his story … a representation of his career,” Thorogood said.
And in a setup cued to the new song “Lights” that is likely to be the most iconic of the film, Thorogood said Kanye (a.k.a. “Griffin”) and the Phoenix watch as a marching band stomps across the screen carrying a giant, somewhat flimsy-looking papier-mâché model of Michael Jackson‘s head.
“With the passing of Michael Jackson, I feel a responsibility to bring things to our generation that can inspire and bring real culture to pop culture,” West told the audience in London about the film shot over four grueling days in Prague last month. “I want to use my power in a proper way.”
In another pivotal scene, West and the Phoenix arrive for a formal dinner at a huge table and are given weird looks by their fellow diners, one of whom asks, “Why didn’t you leave the monkey in the zoo?”
Thorogood said the film had French subtitles for the sparse dialogue, which were likely a holdover from Tuesday night’s screening in Paris, since West said the version he showed in London was still a rough cut. Among the other new songs featured in the movie is one called “Blame Game,” which contains a healthy sample of the melancholy piano groove in cult electronic musician Aphex Twin‘s 2001 song “Avril 14th,” as well as vocals from frequent ‘Ye collaborator John Legend, which the rapper said may or may not make the final cut of the album.
West introduced the film to his London audience by saying, ” ‘Purple Rain,’ [Pink Floyd’s] ‘The Wall,’ Michael Jackson’s ‘Thriller’ — I wanted to do a modern version of that.” He also said that about “90 percent” of the music featured in the film appears on his upcoming fifth album, My Beautiful Dark Twisted Fantasy, due out on November 22.
Plus….
Kanye West Adds M.I.A., La Roux And Alicia Keys To Album, ‘My Beautiful Dark Twisted Fantasy,’ which might also feature Jay-Z, Kid Cudi, Mos Def and Santigold.
It was the court of the Crimson King (remember the red suit at the VMAs?) on Wednesday in London as Kanye West spoke to a select group of journalists and bloggers about his upcoming “Runaway” mini-movie and accompanying album, ‘My Beautiful Dark Twisted Fantasy,’ due out November 22.
In addition to screening the nearly wordless, trippy fantasia on the high prices of fame and individuality, ‘Ye also dropped some information on a number of the collaborators he’s got lined up for the album. According to our colleague Tom Thorogood of MTV UK, during a rambling two-hour Q&A session, West mentioned that he’s been in the studio with everyone from Alicia Keys to M.I.A., Kid Cudi, Mos Def and Santigold working on tracks for Fantasy.
He also confirmed that Bon Iver’s Justin Vernon is “all over” the album, a fact we already learned when a demo of “Lost in the World” recently leaked, which features re-recorded vocals from the BI track “Woods.” The pair reportedly recorded at least nine tracks together, and West has said Vernon is slated to appear on multiple songs.
Among the other new tracks featured in the movie is “Blame Game,” which contains a healthy sample of the melancholy piano groove in cult electronic musician Aphex Twin’s 2001 song “Avril 14th,” as well as vocals from frequent ‘Ye collaborator John Legend, which may or may not make the album’s final cut. Other collaborators who’ve dropped in on sessions include Wu-Tang mastermind RZA and hip-hop icon Pete Rock.
NME also reports that West said the album could feature vocals from La Roux‘s flame-haired frontwoman, Elly Jackson, as well as Chicago hip-hop don producer No ID.
‘Ye also said he’s traveling back to France soon — he debuted the film there Tuesday — to finish work on his mini-album with Jay-Z, ‘Watch the Throne’.
And, in typically epic Kanye fashion, the Chicago MC said he’s planning a spectacular live show for the “Fantasy tour”, which he wants to wind up in front of the Egyptian pyramids. Unfortunately, he told the crowd, they’re not available until April.
Which Kanye collabo are you most excited about?
Listen to Kanye West ft. Drake – “All Of The Lights (Ghetto University)” below….
Nicki Minaj doesn’t even have an album out yet, but she was one of the biggest winners at the 2010 BET Hip-Hop Awards, which were taped on Saturday, October 2 in Atlanta for an upcoming broadcast. The Young Money rapper took home Rookie of the Year, People’s Champ, and Made You Look (style) awards,MTV News reports.
Fitted to kill in a black dominatrix-like outfit, NYC-ish blond bob hairdo, pink nails and lipstick, Minaj grabbed her awards and “ran.” Minaj made sure to thank her “Barbies” as she accepted the award for “Favorite By Fans.”
“Last year, I was here in anticipation of the cypher,” she told the crowd, referring to the artist rap freestyles that run in between the award presentations and performances. “Now I’m here in anticipation of my debut. [‘Pink Friday’, set for release November 23.]
“I’m paving the way for girls,” she continued. “I wanna thank all the girls of hip-hop.”
Jay-Z, who was not in attendance at the awards, was also able to bag three awards. Tied Minaj’s award total, taking home trophies in the categories of Perfect Combo (Alicia Keys duet “Empire State of Mind”), CD of the Year, and Best Live Performer. Other awards went to Rick Ross(Club Banger of the Year and Track of the Year for producer Lex Luger, both for “B.M.F. (Blowin’ Money Fast)”), Salt-N-Pepa(I Am Hip-Hop), Diddy (Hustler), Swizz Beatz(Producer of the Year), and DJ Khaled(Best DJ).
Now let me remind you, the 2010 BET Hip-Hop Awards kicked off on quite the high note as Rick Ross, DJ Khaled, and Diddy opened with “B.M.F.,” one of the year’s biggest hits. To the surprise of those in the audience Ross‘ set then segued into an unexpected performance from MC Hammer, who danced frantically with a group of dancers as he performed ‘2 Legit 2 Quit.’
The 2010 BET Hip-Hop Awards welcomed a number of newcomer’s including Alabama’s own Yelawolf who performed alongside Big Boi for their hit song “You Ain’t No DJ.”
“I feel overwhelmed, you know, coming out with Big Boi from OutKast and doing our record. I never thought it would lead to here, but I’m taking it in. I’m happy and I’m honored to be a part of it,” Yelawolf explained to The BoomBox.
The Hip-Hop Awards cypher’s proved yet again to be one of the highlights of the show with a number of artists taking part in this Hip-Hop Awards staple. Kanye West gave folks a taste of G.O.O.D. Music with a cypher that featured verses from himself, Common, Big Sean, Pusha T, and Cyhi Da Prynce.Ice Cube and Rev. Run kept it all in the family with a cypher that consisted of performances from Diggy Simmons, JoJo Simmons, OMG, and Doughboy.
More images from the performances below and after the cut.
This year’s 2010 BET Hip-Hop Awards, hosted by Mike Epps, will air Oct. 12 at 8 P.M. on BET. Will you be tuning in? Which award categories are you most looking forward to seeing televised?
Even the heavy New York City winds couldn’t dim the star power at Keep a Child Alive’s 7th Annual Black Ball at Hammerstein Ballroom on Thursday night (Sept. 30). The star-studded charity gala, which raised money for HIV/AIDS treatment, featured appearances and performances by Sade, Whitney Houston, Jay-Z, Beyoncé, Usher, Swizz Beatz, Jennifer Hudson, Janelle Monáe, and more.
The belle of the ball, host Alicia Keys, lived out her dream by singing with Sade. “It was the most difficult thing I ever had to do in my life, to try to pick one song,” revealed the pregnant songstress, who finally decided upon “Love Is Stronger Than Pride.” “I lost sleep over it actually.”
Janelle Monáe gained new fans with her “Tightrope” walking and Swizz Beatz joined Jay-Z for “On to the Next One,” as his pretty in pink wife looked on. Alicia helped Jay cap the evening in their hometown by channeling Frank Sinatra with an impromptu performance of “New York, New York,” before closing with “Empire State of Mind.”
Keep a Child Alive charity brought in a little over $2.4 million for children and families affected by HIV/AIDS in Africa and India.
Check out some more photos and a few videos from the event below….
Alicia Keys & Sade – Love is Stronger Than Pride – Keep A Child Alive Black Ball 2010.
Sade – Soldier of Love (Keep A Child Alive Black Ball 2010 )
Alicia Keys & Jay-Z Perform Sinatra At annual Black Ball 9-30-10
Alicia Keys is spending her honeymoon in France. She was spotted aboard a yacht with her husband Swizz Beatz and good pal Queen Latifah on Wednesday.
From the looks of it, it looks like Queen Latifah brought along a special friend ‘Jeanette Jenkins‘ to join her. I guess you can say that the cat is officially out of the bag?
According to sources, Alicia Keys and Swizz Beatz celebrated their new marriage Saturday, July 31st during an intimate ceremony aboard a 260-foot yacht on the Mediterranean Sea in Southern Corsica, Piantarella, which is located a few kilometers from Bonifacioon. Well according to People.com, there was no yacht or over-the-top festivities – just family and close friends as Alicia and Beatz tied the knot in a private ceremony Saturday in a private home on the Mediterranean Sea.
Alicia wore a Grecian-inspired Vera Wang dress; shoes with no heel designed exclusively for her by Christian Louboutin, a diamond tiara and carried a bouquet of purple calla lilies. Beatz looked handsome he was decked out in a Tom Ford tuxedo. The couple’s friend Dr. Deepak Chopra presided over the nuptials.
The couple, who are also expecting their first child together, have been together since fall 2008. They announced their engagement and baby news in May.
It’s the first marriage for Keys, 29, and the couple’s first child together: Beatz (real name: Kasseem Dean, 31) has two sons, Kasseem Jr., 3, and son Prince Nasir, 9, from previous relationships.
While the newlyweds don’t know the gender of their baby, Beatz says the addition of another child will be nothing short of magical.
“Whatever we’re blessed with, that baby is being born to blessed parents,” he recently told People. “Alicia is definitely one of those great parents-to-be. She’s super ready. Super glowing. Super happy.”
The news comes just a day after T.I. tied the knot with his longtime girlfriend, Tameka “Tiny” Cottell in Miami Beach, Florida.
Check out some photos below of Alicia & Swizz’s wedding…
That’s right, you heard correctly. According to our friends at MediaTakeOut, it’s official! Swizz Beatz and the beautiful Alicia Keys are getting married this weekend! They are finally making it official after over seven months of engagement. The festivities will be held on a 200 ft. yacht they have chartered for the wedding’s pre-party. Guests will be whisked away in Miami, and then taken to the Caribbean for the romantic official wedding. Some celebrity guests include Oprah Winfrey, Jay-Z, Beyonce’, Diddy, Tyra Banks, Mary J Blige and many more.
This will be the wedding of the year…a grand spectacle magnificence.