Posted in "Decoded", 'My Beautiful Dark Twisted Fantasy', 'The Blueprint', 40/40, 40/40 Club, Aqueduct Entertainment Group (AEG), Aqueduct Race Track, Arsenal F.C., ‘Watch the Throne’, “Monster”, Budweiser Select, Carol's Daughter, Damon Dash, David Paterson, Diddy, Dr. Dre, Flake, Forbes, Forbes Annual Hip-Hop's Cash Kings, Gain Global Investments Network LLC, GM, Iconix Brand Group, J & J Rundown, J Hotels, Jay Z, Kanye, Kanye West, NBA, New Jersey Nets, Rocawear, Russell Simmons, Sean "Diddy" Combs, Steve Wynn, The 40/40 Club, The Wall Street Journal

J & J Rundown: All About Jay-Z

Jay-Z and Kanye West to release full album

Jay-Z and Kanye West are working on a full album together.

The pair previously announced they were to collaborate for an EP called ‘Watch the Throne’, but Kanye has since revealed this will now become an album.

He told MTV:

“We’re putting out a whole album now. We had done five songs so far, but then a few of them kind of were out there – and I put them on my album. Sorry, Jay!”

Although Kanye used some of their initial ideas for his forthcoming ‘My Beautiful Dark Twisted Fantasy’ album – including the track “Monster”, a version of which featuring Jay-Z has been released – he added the pair have set a date to record again, and he doesn’t expect Jay to have any problems coming up with lyrics.

He added:

“We’re going to the South of France at the end of this month just to record new ideas. We’ll probably be done with the album in like a day or whatever. If you think about it, it’s really easy for Jay: He only has to think of, like, 10 verses!”

Kanye has a long association with Jay, working with the star as a producer on his breakthrough album ‘The Blueprint’ in 2001.

Jay-Z to Stump for Obama Again in 2012

During the 2008 presidential election, Jay-Z made it known that he was rooting for now-President Barack Obama. The rap superstar appeared at campaign rallies with Obama and even sang his praises during (typically sold-out) shows.

Jay-Z hasn’t been involved in the upcoming mid-term elections, but that doesn’t mean he’s done with politics. While speaking with the New York Post, Deputy White House Press Secretary William Burton made it sound like the Obama camp is expecting Jay-Z to help out in 2012.

Burton joked about the rapper taking over a key economic post before admitting his appeal to the Democratic party.

“In all seriousness, keep in mind he was pretty active during the 2008 election, so I don’t think it’d surprise anyone that he would be involved again,” Burton said. “But it’s a little premature.”

I’m A Business, Man! Jay-Z’s 10 Smartest Business Decisions According to Vibe Magazine

Guess who’s bizzack? Less than a month before the release of “Decoded”, a book that breaks down the meanings behind many of his most complicated lyrics, Jay-Z is proving once again why he landed atop of the Forbes “Hip-Hop Cash Kings” list late last summer.

Last week, Hov teamed up with Microsoft‘s search engine Bing to launch an advertisement campaign that will see pages from his upcoming book plastered to billboards throughout the country as well as surfaces like the bottom of a pool and the top of a pool table. Jay-Z fans are encouraged to use Bing to find and locate these pages, and the first fan that locates all of them and “decodes” them properly will win a chance

to catch a Jay-Z concert in Las Vegas on New Year’s Eve.

It’s already proven to be an incredibly deft business move by Jay-Z. The promotion has given the book a ton of free press and a good chance of moving off bookshelves quickly on Nov. 16.

In honor of Hov‘s latest deal, VIBE looks back at 10 of his smartest business decisions. If you’ve ever wondered how he managed to take his life from Marcy to Madison Square, look no further.

Check out the list at VIBE.com.

“I think the list is a bit bogus. Nothing against VIBE by all means they are a great magazine. I just feel the list could have been put together more for his Business/Investment ventures, rather than what kind of champagne he prefers, but that’s just me.”

Here’s one from wikipedia.org:

Jay-Z has also established himself as an entrepreneur like his fellow hip hop moguls and friends, Russell Simmons, Dr. Dre and Sean “Diddy” Combs, who also have business holdings such as record companies and clothing lines. In an interview, he stated that “my brands are an extension of me. They’re close to me. It’s not like running GM, where there’s no emotional attachment.” He is the founder of the urban clothing brand Rocawear along with Damon Dash. Rocawear has clothing lines and accessories for men, women and children. The line was taken over by Jay-Z in early 2006 following a falling out with Dash. In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group, for $204 million. Jay-Z will retain his stake in the company and will continue to oversee the marketing, licensing and product development.He also co-owns The 40/40 Club, an upscale sports bar that started in New York City and has since expanded to Atlantic City and Chicago. In 2008, the 40/40 club in Las Vegas was closed down and bought back by the hotel after attendance steadily declined. Future plans will see 40/40 Clubs in Tokyo and Singapore. In 2005, Jay-Z became an investor in Carol’s Daughter, a line of beauty products, including products for hair, skin, and hands, as well as fragrances.

Jay-Z serves as co-brand director for Budweiser Select and collaborates with the company on strategic marketing programs and creative ad development. He provides direction on brand programs and ads that appear on TV, radio, print, and high-profile events. He is a part-owner of the New Jersey Nets NBA team paying a reported $4.5 million for his share. He is interested in relocating the team to Brooklyn. In October 2005, he was reported in English media as considering buying a stake of Arsenal F.C., an English soccer team. He has also invested in a real estate development venture called J Hotels which recently acquired a $66 million mid-block parcel in Chelsea, New York. Jay-Z and his partners are contemplating constructing a high-end hotel or an art gallery building on the newly acquired site which has the potential to go up about twelve stories. Through his company Gain Global Investments Network LLC, had an interest estimated between 2 and 7% in the Aqueduct Entertainment Group (AEG) consortium which in January 2010 was awarded a contract to operate a 4,500 slot machine racino at the Aqueduct Race Track. Jay-Z became interested in the project after New York Governor David Paterson who awarded the contract said there had to be an affirmative action component to the ownership. Jay-Z initially approached Steve Wynn who was also bidding on the contract. On March 9, 2010, Jay-Z and Flake withdrew from the project and Paterson recused himself from further involvement.

Jay-Z’s Interview With The Wall Street Journal

Here are excerpts from an interview from The Wall Street Journal with Jay-Z in his office.

WSJ: This book puts a frame around your career. When did you really start thinking about how you wanted to present your legacy?

Jay-Z: You think about legacy before you even start. When a kid is practicing on the basketball court, it’s “5-4-3-2-1 and the crowd goes crazy!”

As you start realizing your dreams and it’s tangible, you think about it in a real way. But I think that emotion happens from the beginning, from record one.

The legacy, I think about that as I make the music, all the time. How can I make the best album of all time? You always fail. But every time I go up to bat, I’m thinking how can I make an album better than “Thriller.”

WSJ: I’ve talked to some of your friends who say that when you guys make personal career decisions, you’re taking into account how the decisions will move hip-hop culture forward overall. Can you give me an example?

Jay-Z: For us, this is the music that saved a generation. So there’s a big responsibility for those who it saved to make sure that thing is intact for the next generation. We’re the first generation that really took advantage of it, starting with Puff [Daddy] and Master P, guys who really made a name and became successful as entrepreneurs.

Even more than that, when you’re under attack so much as a genre [as hip hop is], you’re forced to come together. But probably the last time we really came together on something was working for Obama, lending our voice and the people we had toward that campaign. Whether he does a great job or not is almost secondary to what it did for the dreams and the hopes of an entire race. Just based on that alone, it’s a success, the biggest we’ve had. Period. To date. It’s Martin Luther King’s dream realized. Tangible. In the flesh. You can shake his hand.

WSJ: What would you change about hip-hop if you could?

Jay-Z: We have to find our way back to true emotion. This is going to sound so sappy, but love is the only thing that stands the test of time. “The Miseducation of Lauryn Hill” was all about love. Andre 3000, “The Love Below.” Even NWA, at its core, that was about love for a neighborhood.

We’re chasing a lot of sounds now, but I’m not hearing anyone’s real voice. The emotion of where you are in your life. The mortgage scandal. People losing their jobs. I want to hear about that.

WSJ: What’s the most important decision you made along the way to help keep your career in your own hands?

Jay-Z: We got lucky. In the beginning we couldn’t get a deal. We had to work our own records in the beginning. It gave us a different way to negotiate when we came to the table. Most people get excited and take the first deal they’re offered. We had a little bit of success already, so we were stubborn enough to think that we could really do it at that point. They offered us a deal and we asked for a co-venture. That pretty much ensured that we’d have control from the beginning, from album one.

WSJ: You don’t hand out awards. Are there other things you say no to automatically?

Jay-Z: That doesn’t have anything to do with building the myth. I’m just uncomfortable speaking. I can do a stadium show for two hours and I’m in my comfort zone. But if you look at any of my acceptance speeches they’re maybe seven seconds. I want to get off the stage.

For more on his interview, check out The Wall Street Journal

Check out a video below of an exclusive Amazon.com interview with Jay-Z about his book “Decoded”

Jay drops some book knowledge in this exclusive interview for Amazon.com. He gives more detail about what we can expect from “Decoded” when it hits stores on November 16th.

Source: Zimbio


Posted in Beyonce, Beyonce Knowles, Beyonce’, J & J Rundown, Jay Z, Tina Knowles

J & J Rundown: Beyoncé & Jay-Z

Beyoncé Knowles & Jay-Z’s Busy Night in Miami & No Baby!

They’re in the lovely city of Miami, Florida for some promotional duties, and Beyoncé and Jay-Z were spotted keeping themselves busy on Wednesday night (October 20).

The “Crazy in Love” songstress looked lovely in a colorful dress as she made her exit from the Hotel Delano to find paparazzi waiting for her once hooked back up with her man after he tended to the Bing Launch of the DECODED Search Experience, also at Delano.

And yesterday, Ms. Knowles’ mother Tina appeared on The Ellen DeGeneres Show (video below) to talk about Beyonce’s pregnancy rumors.

Tina stated,

“I heard that but I’m here to clear the rumors up… The truth is that’s it’s not Beyoncè that’s pregnant. It’s me… I’m kidding y’all. I’m 56. No, no it’s not true. Not right now.”

Check out the video from Miss Tina on the Ellen Show….

Beyoncé & Jay-Z expecting their first child!



Beyoncé pregnant!… The debate has been sparked back up again. She’s been through her fair share of baby rumors, and now there’s a report in Us Weekly, citing sources saying that the pop queen Beyoncé and her hip-hop mogul husband Jay-Z are expecting.

According to the source, the 29-year-old singer is pregnant with her first child and no one was more surprised than Beyoncé herself.

“B was shocked,” the source is quoted as saying. “She loves kids, but she wasn’t ready to be a mother just yet. She really wanted to get her album done and tour the world again.” Another insider says that the singer is in her first trimester, and realizes that “this is a gift from God and she’s so happy.”

Adding legitimacy to the reports are quotes from Beyonce’s sister Solange, who say’s Beyoncé has “the most beautiful heart, she’ll be a great mom,” and record executive Kevin Liles, who has known Jay-Z for years and is quoted as saying,

“Jay has been all about family since I met him, and he’s always going to be, I wish them the best.”

But is it true? This will be the question asked many times over in the coming days and weeks, so tell us what you think. Is Beyoncé pregnant? Let us know your thoughts in the comment section below.

Beyoncé & Jay-Z Take Miami


Fresh from a disappointing night at the Yankees stadium, Jay-Z jetted off to Miami, Florida where he and Beyoncé were spotted earlier today (October 20).

The “Run This Town” rapper and his beautiful “If I Were a Boy” singer wife looked lovely with Jay in a suit and tie and Beyoncé in a flashy red dress.

In case you haven’t heard, the famous couple is reportedly expecting their first child together, UsWeekly reported today.

Of the pregnancy, a friend of Beyonce’s told the magazine, “B was shocked. She loves kids, but she wasn’t ready to be a mother just yet.”

Jay-Z Can’t Help Yankees


Trying to help the Bronx Bombers pull off a win, Jay-Z and Leonardo DiCaprio were spotted at the New York Yankees baseball game (Tuesday, October 19).

The Jay-Z and DiCaprio both looked focused and frustrated as the boys in pinstripes put forth a miserable effort.

As for their accommodations, Jay and Leo watched the game from the front row in box seats owned by Alex Rodriguez.

And in the end, there wasn’t enough celebrity power to help the home team, as the Yankees lost 10-3, putting them down 3-1 against the Rangers in the ALCS Championships.

Check out some photos of the “Most Powerful Couple” below…

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Posted in "Loud", "Love The Way You Lie (Part 2)", "Love The Way You Lie", "Parachute", '3 Words', 'Doritos Late Night', Alex Da Kid, Alicia Keys, American Music Awards, “Who’s That Chick?”, Bon Jovi, Cheryl Cole, David Guetta, Eminem, J & J Rundown, Katy Perry, Lady Gaga, Mylah Morales, P!NK, Sade, Usher

J & J Rundown: All About Rihanna

Rihanna To Open The AMAs 2010

Rihanna will be the opening act for this year’s American Music Awards, according to Rap-Up.com and Universal Music.

Rihanna has been nominated for “Favorite Soul/R&B Female Artist” along with Alicia Keys and Sade.

Also announced to perform are; Usher, P!nk, and Bon Jovi.

The 38th annual AMAs will air live on Sunday, November 21st, at 8 p.m. on ABC, which will be 5 days before her most anticipating album release for ‘LOUD’.

Rihanna is pre-nominated in three category for Favorite Female Artist , Favorite Song (“Love The Way You Lie“) & Favorite Pop Artist .

Cast your votes for Rihanna now!
Vote HERE for Favorite Female Artist
Vote HERE for Favorite Song
Vote HERE for Favorite Pop Artist

Rihanna’s Doritos Commercial Details

Rihanna’s Doritos commercial was supposed to come out on October 15, but it actually got released yesterday (Tuesday, October 19).

According to AccessHollywood.com & JustJared.com;

AccessHollywood.com: It may look like a music video for “Who’s That Chick?”, but Rihanna’s new video is what’s known as an augmented reality music experience where online viewers can choose between Rihanna’s bright and colorful light side or her sexy and sassy dark side. So how is Doritos making it happen? The only way to experience Rihanna and David Guetta’s “Who’s That Chick?” track and videos is through DoritosLateNight.com beginning on Oct. 19.

According to JustJared.com: Rihanna has a new Doritos commercial coming out later this month.

“There’s this new pop-up video technology called augmented reality. There will be a barcode on the Doritos chip bags, you go home and hold it up to your computer and a video will pop up. We shot the exact video twice – one in day, one in night. So the night version has everything different — it has everything is in the day version, it’s just black and gray. It’s darker and grittier. You’ll be able to click at any time and make it night and the same shot will show up just in the night version. It’s cool.”

When asked which version is more her now, Rihanna responded, “More of the day version. Only because I’ve started to incorporate a lot of different colors into my wardrobe now. I’m loving that direction. Right now, it feels good and right. It was a cool concept too because it was kind of one side of me and now, it’s evolving into the new colorful stuff that we’ve been doing.”

As for her favorite Doritos flavor, Rihanna loves Spicy Nacho. “I just like spicy chips; So of course that would be my favorite one… One of my make-up artists [Mylah Morales] and I carry around chili all the town. It’s sickening. I eat everything with red pepper.”

Check out the video for Rihanna’s “Who’s That Chick” Behind The Scenes

More Doritos Late Night Promotional Photos below….

Rihanna & Eminem- “Love The Way You Lie, Part 2”

Rihanna and is currently working with Eminem again, after their recent success of their single “Love the Way You Lie” – with the pair reportedly planning a sequel track.

She explained: “Eminem is a genius. He’s one of the cleverest poets around right now. His lyrics are unique. He tells a story, but in a very interesting way. I’d love to collaborate with him again. Actually, we’ve already been talking about it.”

The Alex Da Kid-produced song will appear on Rihannas’s forthcoming album ‘LOUD’, which drops in stores November 16th.

In the song “Love The Way You Lie (Part 2)“, Rihanna sings,

“Even angels have their wing cut schemes, and you take that to new extremes, but you will always be my hero, even though you lost your mind.”

No Collabo for Rihanna & Lady Gaga on ‘Loud’

The pop star Lady Gaga will not be featured on Rihanna‘s new album ‘Loud‘ despite the rumors which have been circulating for most of this week.

However, a spokesperson for Rihanna has branded the artwork a fake and told entertainment blog JustJared.com that the Umbrella songstress has not teamed up with Lady Gaga.

If the two pop heavyweights have collaborated, recent comments from Rihanna may have damaged their working relationship.

The Bajan beauty slammed Lady Gaga’s out-there sense of style, saying it is ‘boring’.

“A lot of people dress like Lady Gaga now. I’ve just stepped off into a whole new look and style,’ she said, adding: ‘The whole shoulder pad thing and the architectural look is so sharp-edged and tough. I’m over that.”

“I like floral prints now, which I never liked. Trends are boring,” she continued.

Rihanna is also rumored to be working on a duet with another pop superstar, Katy Perry.

‘I love Katy’s music! That’s why I wanna make a duet with her. We’re already working on it,’ she said earlier this month.

Her comments came after she slammed Katy and Lady Gaga’s music for being ‘generic’ during an interview with BBC Radio 1.

Check out the video below….

However, she later backtracked, saying she meant to criticize the producers who give all female artists the same type of songs.

Rihanna Wants To Work With Cheryl Cole

RihannaCheryl Cole

A source told The Sun newspaper:

“Rihanna is desperate to work with Cheryl. She fell in love with Cheryl’s single “Parachute”, from her debut solo album ‘3 Words’. She listens to it in her car the whole time.

“Rihanna really wants to record a track with Cheryl – and already has one in mind that she’s convinced she will love.”

The 22-year-old Barbadian also admitted she is in awe of Cheryl, who she thinks is “the most beautiful woman she’s ever seen“.

She said: “She is awesome, I think she is the most beautiful woman I have ever seen. Like, how do you have a face like that, with hair like that and dimples, and a body like that, that’s proportioned like that. And you have a successful career, something about that is not right!”

Below is a list of her possible upcoming appearances so far.

CONFIRMED APPEARANCES:

Oct — | Doritos Campaign Kick Off
Oct 26 | Rihanna’s book release
Oct 27 | Book signing in NYC
Oct 30 | Saturday Night Live
Nov 16 | LOUD release (album)
Nov 17 | GMA Fall Concert Series
Nov 21 | American Music Awards – Intro performance

POSSIBLE APPEARANCES:

Nov 2 | Good Morning America
Nov 2 | The Late Show With David Letterman
Nov 4 | The Ellen DeGeneres Show
Nov 5 | Jimmy Kimmel Live!
Nov 15 |BET 106&Park
Dec 10 | Z10 Jingle Ball
— — | The View

UPCOMING MAGAZINES:

December 2010 – Marie Claire (UK)
Q Magazine (UK)

LAST GIRL ON EARTH TOUR – AUSTRALIA:

Feb 25, 2011 | Brisbane
Feb 28, 2011 | Newcastle
Mar 4, 2011 | Sydney
Mar 7, 2011 | Melbourne
Mar 8, 2011 | Melbourne
Mar 10, 2011 | Adelaide
Mar 12, 2011 | Perth

Source: The Sun Newspaper, Ultimate-Rihanna, JustJared.com, AccessHollywood.com, Rihanna-Daily.com

Posted in J & J Rundown, MTV, VMA's, Youtube

J & J. Rundown: MTV’s VMA Highlights

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Sunday night at the 2010 MTV Video Music Awards the audience went Gaga over the night’s top nominee while Taylor Swift and Kanye West delivered performances that reflected on the infamous incident that put them both in the spotlight after last year’s VMAs. So who were the winners at the 2010 MTV Video Music Awards?

Comedian Chelsea Handler, who admitted she was “high as a kite”, hosted the 27th annual VMAs, rocking a house on her head as she made her grand entrance on to the stage. Her monologue included the obligatory disses. After giving a nod to the cast of MTV’s Jersey Shore, Handler told the audience, “Don’t applaud- they’re the reason MTV doesn’t play your videos.”

Musical guests at the 2010 MTV Video Music Awards included Eminem, Rihanna, Usher, Justin Bieber, Florence and the Machine, Drake, Mary J. Blige, Swizz Beats, Taylor Swift, Linkin Park and Kanye West.

Lady Gaga accepted the Best Female Video Award from comedian Ellen DeGeneres. Gaga told her fans, “Tonight, little monsters, we’re the cool kids at the party.” And as Gaga accepted several awards throughout the evening, her constant costume changes kept things interesting. She also announced the title of her new album- “Born This Way”.

Eminem was also a big winner, but jetted from L.A.’s Nokia Theatre before accepting any of his awards. His show at Yankees Stadium was slated for today and he had to hit the road.

Let’s break it down!

The night opened up with Eminem performing his comeback hit “Not Afraid”, which lead into a surprise appearance by Rihanna for “Love the Way You Lie”.  Looking a lil Courtney Love circa 1995, but much cuter.

Hearing Rihanna’s voice come out of the blue and very unexpected gave me chills in a good way.

It was definitely nice to see her and Eminen performing together on stage. Definitely one of my picks for best performances of the night.

DOPE breakout song of the year.

Justin Bieber put on an a semi-good performance with great dancers, a cool drum solo and confetti.  He gets kudos for reacting fast to losing a drum stick. He had a quick recovery during his solo.

Next on stage was Justin’s mentor, Usher. His medley of “DJ Got Us Falling in Love”/”OMG ” was not my favorite performance to be honest. He barely sang anything. He sounded really bad and I was not a fan of the dancing. The ninja dancers descending from the ceiling were fun, but there wasn’t really anything memorable about the performance.

In my opinion Usher flopped this one.

Now was it me or were the majority of these performers lip synching? That was really starting to piss me off about the whole show.

Good punch line moment was when, Katy Perry hands Nicki Minaj the VMA Moon Man award and tells the rapper that’s she found her a  “stiff man”.

I needed the laugh and that to me was funny!

Florence and the Machine may have sung her hit song “Dog Days Are Over”, but what she should have been singing was “Underdog Days Are Over”. She was definitely one who had a great performance. While much of the music world has finally started to take notice of the phenom that is FATM, mainstream music listeners have only just started to see the singer on their radar. Florence showed the MTV VMAs what real singing is all about.

She sang her ass off….GREAT!!

Now off to the best collabo performances of the night besides Eminem & Rihanna‘s performance. I have to hand it over to the next performers of the night.

Bruno Mars got everyone hyped for his upcoming album when he and B.o.B. performed their huge hit “Nothin’ on YouB.o.B. kept the momentum going while performing his joining of two worlds collabo for Airplanes” with Paramore’s Haley Williams.

Williams is super dope and has some serious swag.

Williams ended the performance while taking it back to her roots and performing with her band under a skyline of floating lightbulbs. This trifecta performance was likely was off of most people’s radar and yet delivered the most impressive talent of the night.

Drake got all “Fancy huh“, while rocking a white tuxedo jacket. His surprise guests consisted of Mary J Blige and Swizz Beatz. It was something expected from Drake, since he’s been on some serious hype lately. He’s everywhere! It was a good mood booster a very nicely high-energized performance.

Justin Bieber took home the moon man for Best New Artist award, but got a bit confused and couldn’t figure out how to get on the stage.

Linkin Park performed their song “Catalyst” off-location on the top of the Griffith Observatory. Good performance.

https://i2.wp.com/www.mtv.com/content/ontv/vma/2010/photos/flipbooks/10-winners/lady-gaga-104036852.jpgLast night was Lady GaGa’s night at the 2010 MTV VMA’s as she won 8 awards including “Video Of the Year.” GaGa rocked three crazy pieces of fashion, all of which seemed to be ones that she appeared in recently in magazine pictorials.

Later the legendary Cher took the stage, calling herself “the oldest chick with the biggest hair and the littlest outfit”. She also said she had shoes older than most of the VMA nominees.

Cher still looks good for her age. She still can rock a see-through outfit and not give a damn about what anybody says.

Cher presented Lady Gaga with the award for Best Video of the Year.

A well-deserved win for Gaga.

After shedding tears of joy, GaGa was emotional and moved by the win that she even went as far as telling fans the album title for her next album.  She scratched the plans of a New Year’s album title announcement and just blurted the three worded title. The album title for her next album will be called, Born This Way”.

Now what was the deal with her meat dress? Really Gaga? I thought it was a bit way out of the box, but with Gaga you never really know what to expect.

She’s still DOPE!!

Now for the most anticipated, what I should be saying the most talked about performances of the night go out to Taylor Swift & Kanye West.

What a Difference a Year Makes…

A year after Kanye West stormed the VMA stage, stealing Taylor Swift‘s thunder as she accepted her award for best female video, the rapper was back on the VMA stage to make amends…

But first, Taylor Swift showed a mature and much more solemn side of herself. Swift performed her new song, “Innocents”,  off her yet to be released album ‘Speak Now’. The song was penned about West‘s infamous interruption of Swift’s acceptance speech for Best Female Video at last year’s VMAs.  The video clip of the incident played at the beginning of her performance, making it clear who and what she was singing about. But the lyrics “32 and still growing up now” and “who you are is not what you did” seemed to offer forgiveness to the rapper. The song, forgiving West of his rudeness, is one of Swift’s strongest songs lyrically to date.

Now off to Mr. West…

Asis Ansari’s introduction for Kanye West should have been funny. It had all the makings to be a classic Ansari funny moment, but fell short. Like, really short.

Thankfully, Kanye’s performance did not fall short.

West ended the night on a high with his own pennance, delivering a song called “Runaway”, an ode to being a “d—-bag’ and offering a toast to “scumbags”.

Even more shocking?

Taylor Swift was nowhere in sight. While both artists had their performances slightly overshadowed by the anticipation of a possible cameo from one another, neither Swift nor West collaborated on either performance. A positive reuniting of the two music powerhouses would have easily been the show-stealer.

That definitely would have been the icing on the cake, but unfortunately it didn’t happen.

Lets not talk about the pre-show performance. Nicki Minaj & Will.i.am?! WACK as hell, now don’t get me wrong I am a fan of the both of them, but I feel the performance could have been superfly and it just went down the drain for me. I was not impressed. Sorry guys. This is just my opinion.

Oh and lets not forget Will.i.am’s black face and Nicki’s outfit. WTF was that?!! Bad, bad, bad fashion choices.

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Major Winners at the 2010 MTV Video Music Awards:

BEST FEMALE VIDEO
“Tik Tok” – Ke$ha
“California Gurls” – Katy Perry
“Video Phone (extend remix)” – Beyonce featuring Lady Gaga”Fifteen” – Taylor Swift
“Bad Romance” – Lady Gaga – WINNER

BEST ROCK VIDEO
“Ignorance” – Paramore
“Flash Delirium” – MGMT
“Kings and Queens” – 30 Seconds To Mars-WINNER

BEST MALE VIDEO
“Airplanes” – B.o.B featuring Hayley Williams
“In My Head” – Jason Derulo
“Not Afraid” – Eminem – WINNER

BEST POP VIDEO
“Tik Tok” – Ke$ha
“Nothing on You” – B.o.B featuring Bruno Mars
“Bad Romance” – Lady Gaga – WINNER

BEST HIP-HOP VIDEO
“Airplanes” – B.o.B featuring Hayley Williams
“Forever” – Drake, Kanye West, Lil Wayne & Eminem
“Pursuit Of Happiness” – Kid Cudi featuring MGMT & Ratatat
“Not Afraid”-Eminem – WINNER

BEST NEW ARTIST
“Tik Tok” – Ke$ha
“In My Head” – Jason Derulo
“Massive Attack” – Nicki Minaj featuring Sean Garrett
“The Ghost Inside” – Broken Bells
“Baby” – Justin Bieber featuring Ludacris – WINNER

VIDEO OF THE YEAR
“Kings and Queens” – 30 Seconds To Mars
“Not Afraid” – Eminem
“Bad Romance” – Lady Gaga – WINNER

BEST COLLABORATION
“Airplanes” – B.o.B featuring Hayley Williams
“Telephone” – Lady Gaga featuring Beyonce
“My First Kiss” – 3OH!3 featuring Ke$ha
“Empire State of Mind” – Jay-Z and Alicia Keys
“Video Phone (Extended Remix)” – Beyonce featuring Lady Gaga – WINNER

BEST DANCE MUSIC VIDEO
“Evacuate The Dancefloor” – Cascada
“OMG” – Usher featuring Will.I.Am
“Bad Romance” – Lady Gaga – WINNER

BEST ART DIRECTION
“Bad Romance” – Lady Gaga
“Not Afraid” – Eminem
“Video Phone (Extended Remix)” – Beyonce featuring Lady Gaga
“Dog Days Are Over” – Florence and the Machine – WINNER

BEST CHOREOGRAPHY
“Telephone” – Lady Gaga featuring Beyonce
“Video Phone (Extended Remix)” – Beyonce featuring Lady Gaga
“OMG” – Usher featuring Will.I.Am
“Tightrope” – Janelle Monae featuring Big Boi
“Bad Romance” – Lady Gaga – WINNER

BEST CINEMATOGRAPHY
“Not Afraid” – Eminem
“Bad Romance” – Lady Gaga
“Little Lion Man” – Mumford and Sons
“Dog Days Are Over” – Florence + The Machine
Empire State of Mind” – Jay-Z and Alicia Keys – WINNER

BEST DIRECTION
“Empire State of Mind” – Jay-Z and Alicia Keys
“Not Afraid” – Eminem
“Kings and Queens” – 30 Seconds To Mars
“Bad Romance” – Lady Gaga-WINNER

BEST EDITING
“Not Afraid” – Eminem
“Rude Boy” – Rihanna
“Animal” – Miike Snow
“Bad Romance” – Lady Gaga – WINNER

BEST SFX (SPECIAL EFFECTS)
“21st Century Breakdown” – Green Day
“Symphonies” – Dan Black
“Bad Romance” – Lady Gaga
“Not Afraid” – Eminem
“Uprising” – Muse – WINNER

BREAKTHROUGH VIDEO
“Symphonies” – Dan Black
“Stylo” – Gorillaz featuring Bobby Womack and Mos Def
“Strawberry Swing” – Coldplay
“Tighten Up” – The Black Keys-WINNER

Check out the photos and videos below…

https://i0.wp.com/www.mtv.com/content/ontv/vma/2010/photos/flipbooks/10-performers/nicki-minaj-william-104040252.jpg

https://i1.wp.com/www.mtv.com/content/ontv/vma/2010/photos/flipbooks/10-performers/william-mtv-5.jpg

https://i2.wp.com/www.mtv.com/content/ontv/vma/2010/photos/flipbooks/10-performers/eminem-104034722.jpg

https://i0.wp.com/www.mtv.com/content/ontv/vma/2010/photos/flipbooks/10-performers/rihanna-wireimage.jpg

https://i1.wp.com/www.mtv.com/content/ontv/vma/2010/photos/flipbooks/10-performers/eminem-rihanna-104034493.jpg

https://i1.wp.com/www.singersroom.com/flicks/2010/09/VMA_2010_Costumes/Rihanna_b.jpg

tay swift

https://i0.wp.com/blog.muchmusic.com/wp-content/uploads/2010/09/gagameat.jpg

kanye runaway vma

Eminem & Rihanna

Lady Gaga

Taylor Swift

Kanye West

What do you think of the MTV VMAs 2010 Winners list for the Video Music Awards?

Source: MTV.com/YouTube

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