AD XPRESS: Rihanna for ‘Doritos Late Night’

If you haven’t read or heard then that infectious song and video that leaked last week of Rihanna entitled “Who’s That Chick?,” it is actually a part of Rihanna’s Doritos endorsement deal, ‘Doritos Late Night‘. The promotional campaign is about to kick off:

“You may have seen the leaked Rihanna music video for “Who’s That Chick?”. But that’s just the beginning. You’ve never seen an online music experience like this. Check out doritoslatenight.com to see the trailer for the full experience that launches on 10/15/10.”

“Who’s That Chick?” already has 50+ plays since it leaked. It’s funky and very upbeat. 

Watch Rihanna’s Doritos “Who’s That Chick?” Trailer below…

Music News: Rihanna’s “Who’s That Chick?” Not a Single but in fact a Club Only Track??

Yesterday there was a serious leak for Rihanna’s new album, ‘LOUD’. The entire song and video leaked of Rihanna’s collaboration with David Guetta entitled “Who’s That Chick”. Guetta teased radio listeners many months ago with the line “Feel the Adrenaline” on a French radio show.  The song hasn’t been confirmed to appear on RiRi’s more upbeat album, ‘Loud’, due November 16, and her record label apparently never wanted the video to come out.

Well, Rihanna’s record label addressed the leak immediately:

“It’s a leak,” SRP Tweeted, “Def Jam is pulling it down as fast as possible. The song is not a single – for the clubs only. The album is still being put together — many songs in the mix. Can’t answer for sure if it is on the album.”

“Who’s that Chick?”:  That seems to be the question everyone is asking themselves.

This new album, ‘LOUD’ in my opinion, sounds like it’s definitely a whole 360 from her previous album, ‘Rated R’. ‘LOUD’ is more funky and upbeat, as for ‘Rated R’ is more raw, dark, and very emotional, foreboding tone.

Listen to “Who’s That Chick?”:

I don’t think the track is that bad. I guess we’ll have to see what else she has for us to hear. I’ll keep you all posted.

Let us know your thoughts?