Posted in Beyonce’, Designer Love, fashion, Fashion News, Thierry Mugler, Tina Knowles

Fashion News: Beyonce’s “Fierce” Clothing Line

Beyonce’s “Fierce” Clothing Line Goes Back-to-School…

America’s high schools are about to get a lot more stylish come fall. In partnership with her mom Tina Knowles and their existing design label House of Dereon, Beyonce’ plans to launch her junior apparel label, Sasha Fierce for Deréon just in time for back-to-school, reports WWD.

The brand’s name, of course, plays off Beyonce’s on-stage alter ego, Sasha Fierce. “The line really exudes a different side of my personality, which I am grateful that I can express,” said Beyonce. The collection, codesigned with her mother, Tina Knowles, includes clothing, handbags, footwear, eyewear, lingerie, and jewelry — all described as over the top and inspired by Beyonce‘s Thierry Mugler concert costumes.

That means a lot of large chains, mixed metals, studded shoes, and oversize sunglasses. Clothes include one-shoulder frocks, bodysuits, leather-like jackets, ripped jeans, and leggings. The line, wholesaling from $25 to $75, will be available come Fall at Macy’s and Dillard’s and specialty stores.

SEE ITEMS FROM BEYONCE’S LINE BELOW!

A look from Sasha Fierce for Deréon launching for back-to-school selling

Courtesy of Dereon

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Tell us: Are you looking forward to Beyonce’s “Fierce” line this fall?

Posted in Ad Campaign, AD XPRESS, Beyonce, Dereon, House of Dereon, Tina Knowles, Youtube

AD XPRESS: DEREON SPRING/SUMMER ‘09 AD CAMPAIGN TRAILER

While in Bermuda last October to perform at the Bermuda Music Festival, Beyonce’ took advatage of her stay and decided to shoot the upcoming ad campaigns for the House of Dereon and Dereon labels, both of which were created by herself and her mother Tina Knowles.

[Source: YouTube]

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