Between writing and producing hits for the likes of Madonna, Britney Spears and Justin Timberlake, designing a successful clothing and shoe line and prepping his own band N.E.R.D.‘s disc for this summer, who has time to watch the news? Pharrell Williams, that’s who.
However, the award-collecting rapper doesn’t have his sights focused on his own news intake. Oh, no: He’s producing something very special for young adults by creating Kidult.com, an online venture inspired by his teenage fans to report on politics, technology, health, fashion, science, business, environmental issues, sports, gaming and entertainment news geared just for them. The site’s staff includes a team of young writers doing interviews with celebs and “cool job” professionals including Justin Bieber, Will.I.Am, Miranda Cosgrove and the head costume designer of American Idol!
But there’s more: Political polls are conducted regularly, and users can even listen to President Obama‘s weekly radio address or learn how to pay off credit card debt (even I need that!).
“Kidult is a reliable news source that speaks directly to teenagers,” says Williams. “It also gives them a chance to get involved and speak to other young people about issues they care about. Kidult is the site I wish I had when I was in high school.”
Visit the site at www.Kidult.com for more information.
JNEL & J. Magazine 